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Tuesday, March 18, 2008

Drop Top Benzie Mixed Tape

Mercedes-Benz launches Mixed Tape Music Magazine

The Mixed Tapes project from Mercedes Benz has proven to be very successful ever since it launched in 2004, as more than 2,5 million users around the world have downloaded over 28 million songs so far. {...} The half-hour Mixed Tape Music Magazine features videos, album reviews and profiles of newcomers and established artists - with a different theme for every show. The first Mercedes-Benz Mixed Tape Music Magazine air[ed] on 28 February 2008 and puts the spotlight on “modern vintage”.

Viva la corporate marketing!